Craig Zettle, vice president of Botvin LifeSkills Training in White Plains, New York, told sixth-graders at Somerset Area Junior High School Wednesday that decision-making, peer pressure and advertising all work together.

“My challenge to you is to pay attention to everything around you,” he said to a class taught by Ashley Oglevee and Bill Correll. “When you go home tonight, pick an ad and find one thing that they are trying to convince you. Advertising for alcohol and tobacco will try to convince you that it is a good idea to try that. Find the techniques that they use and become smarter when people try to convince you of something.”

More Information: Read Full Article